inspire

our families

build

YOUR trust

develop

YOUR heritage

What we believe in

newreef was founded because Uhnwi were missing the following essentials:

IMPARTIALITY

No conflict of interest in the advice we provide.

CONFIDENTIALITY

Utmost discretion underlies all our investments.

GOVERNANCE

Thanks to our extensive knowledge and understanding of our clients we can provide wealth planning and estate solutions for future generations.

LONGTERM PARTNERSHIP

Based on its values NewReef is a trusted partner that will remain with its clients over generations.

GLOBAL PRESENCE

Worldwide opportunities derived exclusively from our own network built around trusted families and stakeholders.

VISION

NewReef is constantly evolving. Our vision matches our clients’ future needs. 

our expertise

Hands-on asset management and transparent investments.

We ensure that your heritage is preserved.

Off-market opportunities brought by our network and approved by the Board of Advisors.

our philosophy

We are a tailor-made family office based in Geneva and Zurich inspiring and developing the generations of tomorrow.

Our team of in-house experts find tailored and effective solutions to assist you in protecting your wealth every step of the way.

our expertise

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